The Ghost in the Glossy: Vogue’s AI Model and the Crisis of Realness

In the August 2025 issue of Vogue, an AI-generated model for a Guess campaign sparked backlash not for its virtual nature, but for its hollow representation of beauty. Stripped of context, identity, and narrative, the image raised unsettling questions about authenticity, authorship, and the future of fashion. This isn’t a critique of AI itself, but a warning: when technology mimics without meaning, it risks erasing the human stories that make fashion matter.