When Cool Beats Controversy: Gap’s Denim Reset
Gap’s viral KATSEYE denim campaign proves fashion doesn’t need shock value to stay relevant. Where American Eagle courted controversy, Gap leaned into joy, nostalgia, and inclusivity—earning millions of views and genuine fan love. In 2025, cool beats chaos: authenticity and cultural timing matter more than outrage.
Luxury Under Pressure: How Tariffs Are Redefining Value in Fashion
When prices rise, loyalty is tested. In the tariff era, the winners aren’t the cheapest labels—they’re the ones selling heritage, identity, and trust. Because in luxury, the real currency isn’t price. It’s meaning.
The Ghost in the Glossy: Vogue’s AI Model and the Crisis of Realness
In the August 2025 issue of Vogue, an AI-generated model for a Guess campaign sparked backlash not for its virtual nature, but for its hollow representation of beauty. Stripped of context, identity, and narrative, the image raised unsettling questions about authenticity, authorship, and the future of fashion. This isn’t a critique of AI itself, but a warning: when technology mimics without meaning, it risks erasing the human stories that make fashion matter.