Local Cool: How 5 Cities Are Redefining Global Fashion

For decades, fashion’s centre of gravity was static—anchored by the familiar powerhouses of London, Paris, Milan, and New York. But today, a new class of cities is rewriting the rules of luxury. Lagos, Seoul, Dubai, Shanghai, and Copenhagen aren’t just emerging—they’re leading. Each pulses with its own creative logic, reframing fashion not through legacy, but through lived experience, identity, and cultural fluency.

Luxury no longer speaks one language. It’s code-switching in real time. And the future belongs to those who listen, localise, and let culture lead.